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The furniture world is changing fast, with new consumer tastes, tech innovations, and a growing focus on sustainability shaping the way brands approach marketing. If you haven’t refreshed your strategy yet, now’s the time. Focalis 3D Visualization Studio provides a close look at four trends you can’t afford to miss in 2025. 1. Immersive 3D Experiences And [...]

Online shoppers today are sharp. With tools like Google Lens, they don’t just browse—they compare, instantly. For small to medium-sized furniture retailers, this is creating a huge challenge, especially if you’re leaning on standard product photos from suppliers. Focalis 3D visualization Studio delved into the issue. What’s the Problem? Same Old Images, Same Old Price Battles Furniture [...]

Photography has long been the only available method for capturing real-life content such as scenes and products. However, in recent years, 3D Rendering has become a powerful alternative that offers flexibility and creative possibilities. Traditional photography is still relevant in some fields, but 3D has become a game changer, especially for industries that heavily relies on recurring [...]

In e-commerce, especially for furniture, new technologies constantly change the way customers interact with products. Entering such a limelight comes with two solutions, namely 3D CGI Product Configurators and 3D WebAR Configurators. While both are targeted to enrich the shopping experience, their approach is very different. Focalis 3D Visualization Studio provides a close look at the differences [...]